The dog ate my investment returns

The less you understand about your investments, the more important portfolio design (and diversification) is.

Here’s what I mean:

Let’s say you own a business (like many of my readers) or you’re an independent contractor, an arteeeest… or maybe a professional high up in the echelons of the corporate world.

You want to know where to stash some moolah.

So, you hit the Interwebs and start googling (or whatever the kids are calling it these days).

And you happen upon a Q&A site or Fakebook or whatever.

And you start reading.

Eventually, I guarantee you will come upon someone asking this question:

“What’s the best investment?”

A simple question with a really tough (impossible) answer.

Most people have kind of a fuzzy understanding of investing and it’s largely due to the fact that no high school in the U.S. does a great job of teaching financial concepts. Most colleges don’t either (unless you go get a degree in finance).

This is not an exact description, but, generally:
If you’re buying a business (whether straight up or through the stock market) because you understand it and you expect it to be profitable, you’re investing.
If you buy stock (or any asset) because it’s at “x” price and you want to sell it in the future at “y” price, you’re speculating.

If you’re chasing investment returns and trends, you’re gambling.

A lot of people fall into that last one. They’re chasing returns. Whether it’s ROI in their business… or a solo 401(k) or some other asset.

Can’t blame them. This is what they were taught to do.

And what usually happens is people start out all optmiistic in their 20s and 30s and by the time they’re 60 or 70 they realize they’ve lost their savings 2 and sometimes 3 times over.

It wasn’t because they were dumb.

It wasn’t because someone ripped them off.

It’s because they never really learned good money management skills.

I went through this myself in my 20s… and came out of it a smarter and more skeptical person.

Now… if you’ve been burnt before… and you’re tired of chasing returns or just want to avoid going through the pain and heartache of losing your life’s savings, I have something you should see…

A principle-based approach to saving money:

David Lewis


David Lewis, AKA The Rogue Agent, has been a life insurance agent since 2004, and has worked with some of the oldest and most respected mutual life insurance companies in the U.S. during that time. To learn more about him and his business, go here.