Where financial planners put their savings

Once upon a time, I worked for a large financial services firm — one of the largest in the country.

My boss was pretty smart… a Certified Financial Planner… and was well-connected in the company.

He was also picked on by a few people I knew… because he was Jewish.

Which is sad because he was a nice dude and pretty insightful when it came to people.

One day he took me out on a run to see some clients. He had prepared a financial plan for them and was delivering it.

We took his Jaguar.

It was new… he’d bought it because he was unsatisfied with the Porsche he’d bought.

Anyway, on the way home he remarked something like “that’s how it’s done.”


Well, by the time we got back to the office, it was WAY late. Everyone else had gone home. I couldn’t help myself.

I asked: “So, Marshall… what do you think about that plan we delivered today?”

He told me it was good… and that most people kind of expect you to hand them something long, drawn out, complicated, with lots of numbers.

Otherwise, what are they paying all this money for?

They don’t want to drop a few grand to get a 2-page summary and simple suggestions.

They want tactics, baby.

They want to hear you tell them about how you’ll make them 20% a year in mutual funds…

They want you to predict the future of the stock market.

“So, do you invest right alongside your clients?”

I don’t remember his exact answer, but it was basically, “No.”

He then told me he paid something like $60,000 per year into the company’s whole life insurance product and… that it was the best investment out of all his other investments.

Not necessarily because it earned him the highest return every year… but because he always knew exactly how much savings he had to work with and he knew how much he would have 30 years from now.

In other words, peace of mind.

But what about ditching this idea of whole life insurance?

I mean, all the experts agree that it’s a crappy product… and that the best move is to buy term insurance, take the premiums you were going to dump into whole life and put them into an investment, and in 30 years… you’ll be set.

Well… ‘taint that easy, turns out.

Some new research shows that buying whole life insurance is not only simpler… a combination of whole life and term insurance works out better than just buying term and investing the difference.

It doesn’t surprise me in the least… and it’s something I’ve been saying for quite some time now.

By the way, the paper is called, “Buy Term and Invest the Difference Revisited” (Google it if you’re really interested in the nitty-gritty details).

Now… I am not an investment expert.

I am not a guru.

I am not even a moderately successful investor (I’ve lost way more than I’ve ever made).

In fact…

I’m an expert in exactly one thing: Life insurance.

I know how to position life insurance underneath any business or investment strategy. When you do that, you boost the total return of whatever you’re doing…

An investment strategy that produces 5% returns suddenly gives you 6.5% or maybe even 7%. A 10% return on your business venture turns into 20% or maybe even 50%. In one case I saw a real estate investor squeeze out 102% on his money using nothing more than traditional bank loans and life insurance.

Without the insurance, his return would have been something like 10% or maybe 15%.

And… assuming you’ve set things up properly… you don’t NEED to be an investment expert. You only need to be a pathetic, rank, amateur to compete with “the big boys.”

If none of this interests you… well… I don’t know what to say other than I hope you find what you’re looking for.

But if you ARE interested in exploring this idea further, here’s where you can learn more about what I do and book an appointment:


David Lewis, AKA The Rogue Agent, has been a life insurance agent since 2004, and has worked with some of the oldest and most respected mutual life insurance companies in the U.S. during that time. To learn more about him and his business, go here.