Many moons ago, I was taking a shower and discovered a nasty surprise. Our old bathroom had a skylight that acted as a prism. As the light came in, it broke, casting a rainbow onto the stone tiles in the shower.
So, I was basically showering in a rainbow. My entire body—covered by a rainbow. I licked my skin to “taste the rainbow” (I’m kidding. I just wanted to see if you were paying attention). Anywho, as I look down, I notice something. A mole.
Weird. I don’t have a mole on my thigh.
Wait. That’s not a mole. That’s a tick.
Shit.
At the time, we lived in a somewhat secluded wetlands area, and it was summer and… well, it’s full of Lone Star ticks. So, I grabbed his little body and ripped him off.. cast him down into the pits of despair (also known as my shower drain).
What does this have to do with anything? It’s a metaphor, baby. It’s the blood-sucking surprise you get as a business owner when you think everything is hunky dory. There you are, enjoying the rainbow. Everything is perfect. Then, a tick crawls up yer leg and threatens you with disease.
If he bites you, it’s too late.
All downhill from there.
Is your business protected?
Only you can answer that. If you don’t have a solid cash flow plan in place that builds up a cash reserve month after month, year after year, then you are risking a lot. You have to decide for yourself whether it’s worth risking your entire business. I’m not being hyperbolic here. 2020 showed, in gory details, just how thinly funded most businesses are. And, many of them failed after just a few weeks of being starved of cash savings.
It’s up to you. If you’re serious about your business, join my email list, and protect it.
