Green Friday and ham

Ahhh Black Friday.

The day every business tries to make their 4th quarter numbers.

They pull out all the stops.

Sometimes, I kinda wonder how these stores can afford to sell a $3,000 T.V. for $300. And I wonder why people suddenly become interested in it.

Throughout the year it’s like my favorite childhood story, “Green Eggs and Ham”…

“No Sam I Am, I do not want green eggs and ham.”

Yet, right after Thanksgiving, everyone suddenly wants green eggs and ham.

Maybe it’s the price drop?

Maybe… but I put my money on an overarching marketing strategy…

They get you to focus on one small thing: the price. … and then sell you on that.

Meanwhile, your overall wants didn’t change. I mean, Christmas comes every year. Same bat time. Same bat channel. How do they get so many people to buy so much stuff?

And those deals… how can they be real. Too good to be true, right?

But… people buy.

And, it’s not like you suddenly needed a new T.V. If you did, you’d have purchased it already. Ditto for stocking stuffers (ESPECIALLY for stocking stuffers).

In a way, it’s kinda like the financial industry (sorta).

It’s tricky business selling people what essentially amounts to the idea of saving money.

How do you do it? By making promises the other person can’t refuse. 6% returns?

Heck no.

“You’ll get 12% returns.”

“You’ll retire a bazillionaire and all ya gotta do is put away $5 per month.”

It’s like offering a sale on your future savings. Pay less, get more.

Sounds too good to be true?

People fall for it all the time… hook, line, and sinker.

I suppose the same could be said of insurance. It sounds like a “too good to be true deal.”

You give the insurer a bunch of money and they guarantee you’ll never lose a dime. In fact, you’ll make money with them. And you can use this dough while it’s still growing?

What’s the catch?

I’ll tell you the catch… and how to exploit it for fun and profit…if you sign up to my email list.


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David Lewis, AKA The Rogue Agent, has been a life insurance agent since 2004, and has worked with some of the oldest and most respected mutual life insurance companies in the U.S. during that time. To learn more about him and his business, go here.