My name is David Lewis, and I’m a licensed independent life insurance agent and advisor and a Registered Financial Consultant (RFC). I realize those titles and letters probably mean nothing to you, so you may refer to me as “That Life Insurance Dude”.
I started in financial services “way” back in 2004 and haven’t looked back.
Today, I live and work in a small town in North Carolina, called Kenly…
… with my wife:
… and my (mostly) loyal dog:
And… the newest member of our family:
I started in the business in 2004 as a life insurance agent and registered representative.
I worked in the Elmira branch of the world-famous Metropolitan Life Insurance Company.
Today, MetLife is no longer in the life insurance biz. So, I guess, at least in my case, it really is true: you can’t go home again.
Anyway, back then, I worked a lot in the mortgage life insurance market, and eventually moved to the retirement market, selling both life insurance and securities and advising people on what to do with their 401(k) plans and IRAs. I worked alongside, and was mentored by, two Certified Financial Planners (CFP), one stock broker, and a partridge in a pear tree.
But… I wasn’t happy. It all came to a head when I wanted to make a recommendation to a client which didn’t fit with the firm’s vision of what financial planning ought to be. I also came to the realization that my boss (at that time) had a “do as a say, not as I do” approach to financial planning, recommending his clients diversify their money into many different investments while he, himself, put most of his money into whole life insurance.
This seemed like a very odd way to run a financial services company, so… I left and… I hired a coach and mentor, who was instrumental in teaching me how to think about not just life insurance but also financial planning in general. Going out on your own in the life insurance business is risky… especially when you’re leaving a cushy job with benefits and lots of financial backing. It means starting your own business, managing all your own affairs, and bankrolling your own marketing campaign.
After some well-earned success in my first business (and some unfortunate personal failures), I decided I did not want to be part of the traditional financial services industry anymore. So, I started Monegenix® in 2014 as a digital life insurance agency, focusing on my own vision of insurance-based financial planning. To support this initiative, I also started designing custom calculators, apps, and other financial tools.
I partnered with other brokerage firms after that to expand my business. In the process, I gained some valuable team members, some of whom I have come to regard as my second family.
Despite the fact that I now have access to practically every insurance company in America, as well as some amazing resources at my fingertips, I still run my business mostly out of a small office and I still answer my own phone.
Weird, I know.
Anyway, enough about me. If you want to know more about the business side of things, go here: