Where (And When) It All Started: My Story

My name is David Lewis, and I'm a licensed independent life insurance agent and advisor. I started in financial services in 2004 and haven't looked back.

Today, I live and work in a small town in North Carolina, called Kenly. It's just...

Me and my son...


My lovely wife, and...


My (mostly) faithful dog.

I started in the business in 2004 as a life insurance agent and registered representative.

I worked in the Elmira, New York branch of the world-famous Metropolitan Life Insurance Company...


Elmira, New York

Today, MetLife is no longer in the life insurance biz. So, I guess, at least in my case, it really is true: I can't go home again.

Anyway, back then, I worked a lot in the mortgage life insurance market, and eventually moved to the retirement market, selling both life insurance and securities and advising people on what to do with their 401(k) plans and IRAs. I worked alongside, and was mentored by, two Certified Financial Planners (CFP), one stock broker, and a partridge in a pear tree.

But… I wasn't happy. It all came to a head when I wanted to make a recommendation to a client which didn't fit with the firm's vision of what financial planning ought to be. So, I left my job and became an independent agent. I hired a coach and mentor, who was instrumental in teaching me how to think about not just life insurance but also financial planning in general.

After some well-earned success in my first business (and some unfortunate personal failures), I decided I did not want to be part of the traditional financial services industry anymore.

So, I started Monegenix® in 2014 as a digital life insurance agency, focusing on my own vision of insurance-based financial planning. To support this initiative, I also started designing custom calculators, apps, and other financial tools.

Despite the fact that I now have access to practically every insurance company in America, as well as some amazing resources at my fingertips, I still run my business mostly out of a small office and I still answer my own phone.

Weird, I know.

Anyway, enough about me. If you want to know more about the business side of things, go here.