My name is David Lewis, and I’m a licensed life insurance advisor and Registered Financial Consultant (RFC).
I started in financial services “way” back in 2004 and haven’t looked back.
Today, I live and work in Durham, North Carolina…
… with my wife:
… and my (mostly) loyal dog:
I started in the business in 2004 as a life insurance agent and registered representative.
I worked in the Elmira branch of the world-famous Metropolitan Life Insurance Company.
Today, MetLife is no longer in the life insurance biz. So, I guess, at least in my case, it really is true: you can’t go home again.
Anyway, back then, I worked a lot in the mortgage life insurance market, and eventually moved to the retirement market, selling both life insurance and securities and advising people on what to do with their 401(k) plans and IRAs. I worked alongside, and was mentored by, two Certified Financial Planners (CFP), one stock broker, and a partridge in a pear tree.
But… I wasn’t happy. It all came to a head when I wanted to make a recommendation to a client which didn’t fit with the firm’s vision of what financial planning ought to be. I also came to the realization that my boss (at that time) had a “do as a say, not as I do” approach to financial planning, recommending his clients diversify their money into many different investments while he, himself, put most of his money into whole life insurance.
This seemed like a very odd way to run a financial services company, so… I left and… I hired a coach and mentor, who was instrumental in teaching me how to think about not just life insurance but also financial planning in general.
Going out on your own in the life insurance business is risky… especially when you’re leaving a cushy job with benefits and lots of financial backing. It means starting your own business, managing all your own affairs, and bankrolling your own marketing campaign.
After some well-earned success in my first business (and some unfortunate personal failures), I decided I did not want to be part of the traditional financial services industry anymore. So, I started Monegenix® in 2014 as a digital life insurance agency, focusing on my own vision of insurance-based financial planning. To support this initiative, I also started designing custom calculators, apps, and other financial tools.
I partnered with other brokerage firms after that to expand my business. In the process, I gained some valuable team members, some of whom I have come to regard as my second family.
Despite the fact that I now have access to practically every insurance company in America, as well as some amazing resources at my fingertips, I still run my business mostly out of a small office and I still answer my own phone.
Weird, I know.
Yeah, But Who Are You?
I get it. It can seem weird handing over your personal financial stuff to some guy on the Internet. I wish I could meet all of my clients, but that’s just not possible. But, that doesn’t mean I don’t interact with them. I do (thank you, Interwebs!).
I send out daily emails to everyone, whether they’re a client or not (more on that in a moment), weekly client-only emails, and people hit me up on the social medias every now and then to chat about random non-financial stuff like… weight lifting, dogs, auto racing, cool gadgets that are supposed to make the world a better place to live and, oh yes, poli-ticks.
Some of my clients are friends, some of them are complete strangers, but… we’re all friendly with each other.
What My Typical Day Looks Like
Most mornings I’m up at the butt-crack-of-dawn and headed to the gym with my wife to lift weights and do some cardio.
I started lifting in my early 30s but, after a while, it just became habit, like brushing my teeth.
I don’t compete in any sports, nor to I have any aspirations to do so, but I do occasionally enjoy watching Olympic lifting or maybe some powerlifting events.
Most of my work is done in my home office (yes, it’s a real office) while my business partners work out of a corporate office (suckeeerz! I keed, I keed). One of the cool things about today’s world is the interconnectivity. My business partners and I can swap emails, photos, and videochat even though we are hundreds of miles apart. Pretty much everything has been digitized these days and, although some companies resist it… they eventually cave.
Anywho, the first thing I do is write my daily email (by the way, if you’re not on the list, go check it out). Very important. I like it. It’s cathartic, but also hopefully it helps someone, somewhere, out there.
Next I try to take the dog for a walk and spend some time with him.
After that, it’s case work. I’ll load up my case files and start working on insurance and savings plans for clients and… answer emails (or send them to my team to handle). I spend most of my day working and staying on top of the latest news in the financial industry.
After work, I try to relax with my wife and my dog, maybe watch something on Netflix or Prime or… maybe read a book or play some old video games or something. I try to mix things up so I don’t get bored. Occasionally, I’ll practice my piano skills or pick up a new hobby or… maybe chop some wood (in the winter).
Anyway, enough about me. If you want to know more about the business side of things, go here: