Doesn’t everyone know term insurance is better than whole life?

Most people today do not understand life insurance and… they doublely do not understand whole life insurance.


Well, lots of politicks but also… post 1950s, the financial services industry started to change.

Some people learned from their grandparents, and parents, to buy whole life insurance from the major mutual life insurance companies and use it to finance all their major purchases while simultaneously growing their personal savings.

This is why the mutual life insurers have so many billions of dollars today and so many policyholders.

Everyone else was “schooled” by the new rules of financial planning.

These new rules were codified by the Certified Financial Planning Board of Standards (CFP).

Today, everyone tells you to work with a CFP (certified financial planner).

Only 12% of the CFP material is about life insurance… and actually it’s bundled into a section called “risk management and life insurance” so it’s less than 12%.

So, out of 100% of the financial planner’s total knowledge, maybe 10% of that is life insurance… maybe 5%.

What do you think most people, who do business with a CFP, are going to learn about life insurance?

Not much.

Now, that doesn’t make CFPs bad people. It just makes them mostly ignorant about life insurance.

Now if you’re OK with that, go get your life insurance advice from a CFP or investment advisor or someone similar.

Everyone else? Work with an insurance expert.

Speaking of which, if I may toot my own horn, some people have called Yours Unruly a life insurance expert.

And, really, I take any compliment I can get in this business.

So, if you want some advice about a life insurance policy you have, or you’re thinking about buying life insuance, then go check out my brand new life insurance buyer’s guide.

You can read it, here:

David Lewis, AKA The Rogue Agent, has been a life insurance agent since 2004, and has worked with some of the oldest and most respected mutual life insurance companies in the U.S. during that time. To learn more about him and his business, go here.