Who wins in a fight: whole life insurance vs investing?

by David Lewis

Sitting used to be the new smoking. Then everyone bought standing desks. Now, standing is the new smoking.

Turns out movement is the key. It’s not about standing or sitting.

Which is too bad. I made this nifty standing desk many moons ago and when I learnt of the news, I ditched it and went back to a normal desk.

In once sense, what a waste. But in another sense, what a valuable learning experience.

It’s not about one versus another.

Likewise, the choices you make about your finances don’t revolve around investing versus insurance.

Having options is key.

Not painting yourself in a corner is key.

Solving your financial problems in the most effective way possible is key.

Do you see what I’m getting at here?

This is why I adopted an insurance-based approach to financial planning a long time ago.

No, it’s not about using life insurance as a pseudo investment. And in fact, in my not-so-humble opinion, people who take that approach are missing the boat.

Insurance is so important because it opens up options (instead of closing off options).

But… not all life insurance policies are designed with an eye toward maximizing options.

In fact, quite a fair number of agents don’t really understand how to design a flexible whole life policy and even when they do… few want to provide the tedious ongoing service you’ll need for the next 20 years.

And if your advisor is 60 years old (which is the average age of financial advisors and insurance agents), the truth is… they logistically can’t provide you with the service you need for the next 20 years.

Anywho, assuming you hire a youngish, competent, life insurance agent, here’s how the plan should work in practice if you’re in your 30s or 40s…

But before I show you the case study, why don’t you go ahead and sign up to my email list?


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About David

David Lewis is a licensed life insurance agent, and has worked in the life insurance industry since 2004. During that time, he has worked with some of the oldest and most respected mutual life insurance companies in the U.S. To learn more about him and his business, go here.